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The Digital Library of Theses and Dissertations of the University of São Paulo
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Welcome to the Portal of the Digital Library of Theses and Dissertations of the University of São Paulo. Links available only in Portuguese are not translated.
 

Doctoral Thesis

Design and use of customer oriented management control systems: a study in Brazilian...
Mantovani, Flavio Roberto

The changes in the turbulent business environment and the trend of new customer valuation technologies are evidences that challenge the management team to manage and maximize the value of the company customer...

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